The series follows five Israelis of Ethiopian descent, who encounter racism, overt or implied, on a daily basis. In each episode, the velocity and depth of this tough racism is exposed, in every aspect of their lives: on the street, on the bus, at work, at the education system, in the media, on television, in dealing with government offices and within the Hebrew university facilities.

The protagonists of this series fight discrimination, stereotypes and glass ceilings which threaten to thwart their attempts , and restrict them in every step they take towards bettering their lives, and allowing for a better future for their children.

These are successful men and women, but their success does not protect them from being victims of racism.